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In theaters across the country, audiences are viewing Darryl Roberts film, America the Beautiful- The Thin Commandments. The film covers topics including weight loss, the Body Mass Index and the negative affects of dieting. The film features a section about Jenn and the message...More
Ageist advertisements are nothing new. American’s infatuation with maintaining a youthful appearance is evidenced in advertisements spanning nearly 100 years. Woman in the U.S. culture are told they should “guard against” signs of aging and consumer advertising...More
Fight. When I think of the word, it brings back memories of my school age days; bullies in the hallway or mean girls making threats and instigating a melee. The connotation of the word itself arouses emotions of defensiveness and anxiousness. I don't associate the word with adult images because...More
Ageist language in advertisements may help consumers identify problems they wouldn’t recognize on their own; without the help of marketers. For example, the following advertisement claims that your face should be void of facial lines. In a recent classroom exercise, I...More
A Wrinkle in Our Time: Ageist Language in Advertisements
In the early 1990s waif-like models and the desire to be ultra thin was a prevailing theme in advertising. From perfume to blue jean advertisements models selling these items looked emaciated yet...More